{"id":6896,"date":"2023-10-10T07:00:00","date_gmt":"2023-10-10T14:00:00","guid":{"rendered":"https:\/\/www.quicken.com\/blog\/?p=6896"},"modified":"2024-10-11T03:32:57","modified_gmt":"2024-10-11T10:32:57","slug":"this-is-quicken-at-40","status":"publish","type":"post","link":"https:\/\/www.quicken.com\/blog\/this-is-quicken-at-40\/","title":{"rendered":"Refreshed. Revamped. Renewed. This is Quicken at 40."},"content":{"rendered":"\n

We\u2019re so incredibly excited to share that we\u2019ve rolled out a brand-new look \u2014 one that reflects not only who we are, but where we\u2019re going. <\/p>\n\n\n\n

But we can\u2019t look toward the future without first recognizing our past \u2014 it\u2019s what has helped shape our identity, and what\u2019s helped our customers better their finances for four decades.<\/p>\n\n\n\n

The history of Quicken<\/h2>\n\n\n\n

Take yourself back to 1984 \u2014 you\u2019re listening to \u201cWhen Doves Cry\u201d on cassette in your Datsun, headed to catch Sixteen Candles<\/em> on opening night, and gearing up for the Magic vs. Bird Lakers\/Celtics NBA Final. <\/p>\n\n\n\n

Any idea what else was released that year? We\u2019ll give you a hint \u2014 it\u2019s still used every day in 2023. <\/p>\n\n\n\n

A timeline <\/h3>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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1984: Quicken for DOS<\/strong> launches as the initial product for Intuit \u2014 and one of the first fintech products, ever.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"1988<\/figure>\n<\/div>\n\n\n\n
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1988: Quicken is crowned the #1-selling consumer software product, cementing its trust and authority for users committed to their finances. <\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"1991<\/figure>\n<\/div>\n\n\n\n
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1991: With Mac and DOS versions already available, Quicken launches a version for Windows users.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"1993<\/figure>\n<\/div>\n\n\n\n
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1993: Quicken Deluxe<\/strong> is launched \u2014 which would become Quicken\u2019s most popular product for years to come.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"1997<\/figure>\n<\/div>\n\n\n\n
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1997: To the delight of small-business owners, Quicken unveils Home and Business<\/strong>, allowing users to manage their business and personal finances \u2014 all in one spot.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"2012<\/figure>\n<\/div>\n\n\n\n
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2012: Quicken is on the go! Mobile and web companion apps are launched, giving users smartphone access anywhere, anytime.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"2016<\/figure>\n<\/div>\n\n\n\n
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2016: Quicken is sold to HIG Partners, becoming an independent company. Eric Dunn, Intuit\u2019s 4th-ever employee, is named CEO. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"2018<\/figure>\n<\/div>\n\n\n\n
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2018: Quicken changes to a subscription-based model, making the most current versions more accessible to all.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"2020<\/figure>\n<\/div>\n\n\n\n
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2020: Quicken launches Simplifi by Quicken (now Quicken Simplifi<\/span>). World-renowned The New York Times\u2019 Wirecutter<\/em> names it \u201cBest Budgeting App.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"2021<\/figure>\n<\/div>\n\n\n\n
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2021: Quicken is sold from H.I.G. Partners to Aquiline Capital Partners, furthering growth for the company.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"2023<\/figure><\/div><\/div>\n\n\n\n
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2023: Quicken unveils rebrand, offering a fresh, new look with the same vision \u2014 to help customers lead healthy, confident financial lives.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Journey through time from 1984 to 2023 as we reflect on four decades of innovation \u2014 and ring in a brand-new era of Quicken.<\/p>\n","protected":false},"author":59,"featured_media":6989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"69","_seopress_titles_title":"Refreshed. Revamped. Renewed. This is Quicken at 40.","_seopress_titles_desc":"Journey through time from 1984 to 2023 as we reflect on four decades of innovation \u2014 and ring in a brand-new era of Quicken.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-finance"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.quicken.com\/blog\/wp-content\/uploads\/2023\/10\/quicken-rebrand-animation-expanded-optimized.gif","_links":{"self":[{"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/posts\/6896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/comments?post=6896"}],"version-history":[{"count":10,"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/posts\/6896\/revisions"}],"predecessor-version":[{"id":6925,"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/posts\/6896\/revisions\/6925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/media\/6989"}],"wp:attachment":[{"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/media?parent=6896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/categories?post=6896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quicken.com\/blog\/wp-json\/wp\/v2\/tags?post=6896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}