Head of Web Operations & Site Health Hub

Location: Bangalore

Type of Employment: Full Time Employee

Overview

We are seeking a strategic and execution-oriented leader to run a central Web Operations and Site Health Hub for our Marketing organization. The team will be responsible for ensuring the reliability, performance, optimization, and continuous improvement of our web experience at scale.

This role will own the operational backbone of our marketing and eCommerce web site that enables high-quality content delivery, strong site health, reliable data on user behavior, personalized customer experiences, optimal user discoverability, and conversion through data-driven experimentation.

The Head of Web Operations & Site Health will establish operating models, tooling, governance, and performance standards across content execution, analytics implementation, experimentation, SEO, and site reliability—while partnering closely with Product Marketing, Design, Engineering, and Data teams.

Key Responsibilities:

High Quality Content Delivery

• Own CMS operations in Contentful, including high-velocity content publishing workflows, campaign launches, landing page deployment, and governance

• Ensure timely, accurate, and high-quality web releases through strong QA, validation, and release management practices

• Establish rigorous quality assurance standards for content accuracy, link integrity, and visual consistency across all web properties

Enabling Advanced Web Analytics & Behavioral Intelligence

• Oversee web analytics tagging and implementation (GTM/GA4/BigQuery), focusing on robust server-side instrumentation and data privacy compliance

• Manage the integration of experience analytics (e.g., Glassbox) with Google Analytics and ActionIQ CDP to understand user behavior and quantify the impact

• Partner with Analytics & Data teams to develop sophisticated behavioral model that translates data from interaction signals into actionable site optimizations

• Enable session replay, behavioral analysis, and friction detection to inform optimization and personalization strategies

Testing & Experimentation

• Manage the full experimentation lifecycle of A/B and multivariate testing using AB Tasty, including test setup, QA, deployment, and measurement

• Establish experimentation standards, guardrails, and operational best practices to enable high-velocity testing while maintaining reliability

• Partner with Analytics, Design, and Engineering teams for accurate analysis of test results leading to optimized decisions and actions

Personalization & User Journey Optimization

• Enable deployment of web behavioral segments and personalized discovery journeys sourced from from ActionIQ CDP

• Design and deploy automated discovery journeys that adapt based on real-time user signals and intent

Site Health, Performance & Technical SEO

• Drive Technical SEO initiatives and monitor Core Web Vitals (LCP, FID, CLS) to ensure the site meets peak performance and crawlability standards

• Expand optimization to support LLM discoverability as applicable

• Implement continuous monitoring using tools such as Screaming Frog, Sitebulb to identify and resolve crawl errors, redirect loops, and broken internal linking structures

• Partner with Engineering to remediate issues, improve load performance, and strengthen platform stability

Web Operations

• Lead a centralized Web Operations function responsible for day-to-day execution, optimization, and reliability of the web experience

• Partner with Engineering to ensure timely, accurate, and high-quality web releases through strong QA, validation, and release management practices

• Lead governance of catalog data quality, site taxonomy, and attribute standards to ensure a unified and scalable data structure

Team Leadership

• Lead a high-performing and highly engaged team in support of above

• Define clear roles, career paths, and skill development plans for the team

• Establish strong cross-functional partnerships with Product Marketing, Design, Engineering, Data, and Lifecycle Marketing

• Create documentation, playbooks, and operational standards to scale the function sustainably

Required Qualifications:

• 10+ years of experience in web operations and marketing technology

• 5+ years of experience in leading technical teams in a digital marketing environment

• Deep understanding of modern web architectures with strong technical knowledge of:

  • CMS platforms (Headless tools like Contentful strongly preferred)

  • Web Analytics Tag Management (GTM including server-side, Google Analytics, BigQuery)

  • Experimentation Platforms (AB Tasty or similar like VWO, Optimizely)

  • Customer Data Platform tools (ActionIQ or similar like Tealium)

  • SEO and site health tooling (Screaming Frog, Sitebulb, Core Web Vitals)

  • Behavioral tools like Glassbox

• Experience supporting personalization and segmentation at scale

• Having a background in data quality, taxonomy, or digital catalog governance

• Proficiency in web crawler tools and solid understanding of web vitals

• Understanding of site optimization for Generative Engine Optimization (GEO) a plus

• Ability to bridge the gap between high-level marketing goals and the technical execution required to achieve them

• Experience in managing high-traffic, consumer-facing web environments

• Strong experience partnering with Engineering teams on web performance and reliability

• Demonstrated ability to design scalable operating models and governance frameworks

What Success Looks Like:

• Faster, more reliable web launches with fewer defects

• Improved site performance, Core Web Vitals, and technical SEO health

• High trust in web analytics data and tagging accuracy

• Increased experimentation velocity and insight generation

• Scaled personalization and behavioral activation across the web

• A well-run, respected Web Operations hub that enables marketing and growth